Cereal City Athletics

Cereal City AthleticsCereal City AthleticsCereal City Athletics

Cereal City Athletics

Cereal City AthleticsCereal City AthleticsCereal City Athletics
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    • Tinsel Toes 5k
  • Triathlon Training
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BC Ice cream century

This event will not take place in 2021

About

The Routes

The Routes

The Routes

The Routes

The Routes

Schedule

Rules and Guidelines

Rules and Guidelines

Rules and Guidelines

Rules and Guidelines

Rules and Guidelines

ABOUT

The BC Ice Cream Century is a great way to kick start summer. With a variety of route options, there is something for every skill level. We have partnered with some of the areas best ice cream shops to give riders a taste of sweet summer treats paired with country roads. 


Each BC Ice Cream Century registration includes:

  • A pair of custom socks
  • Free menu items at each stop along the route (menu restrictions apply)
  • A post-ride meal 


Riders are given designated starting times based on their mileage chosen. To ensure the safety of the riders, each rider will be asked to check-in at each stop along the route. 


SAG support is offered by both Cereal City Athletics and Mike's Team Active Bikes. SAG support is limited to bike malfunctions that render the rider unable to finish the course. It is not intended for riders who tire and decide to terminate the ride. 

THE Routes

Double Scoop (64 miles)

Double Scoop (64 miles)

Double Scoop (64 miles)

Starting and ending at Mike's Team Active Bikes, the Double Scoop is a full metric century with 4 stops plus an added aid station. Riders participating in the Double Scoop route will have stops at 


Station 66

Dark Horse Creamery

Turkeyville

Lickity Split


To view the proposed route, click here. Please note, routes are subject to change based on road conditions, construction, etc. 

Single Scoop (34 miles)

Double Scoop (64 miles)

Double Scoop (64 miles)

Starting and ending at Mike's Team Active Bikes, the Single Scoop is approx. half of the Double Scoop and offers two stops including:


Station 66

Lickity Split


 To view the proposed route, click here. Please note, routes are subject to change based on road conditions, construction, etc.  



Snack Pack (20 miles)

Double Scoop (64 miles)

Snack Pack (20 miles)

Starting and ending at Mike's Team Active Bikes, the Snack Pack is a loop to Lickity Split and back. It is approx. 20 miles long. 


To view the proposed route, click here. Please note, routes are subject to change based on road conditions, construction, etc. 

Event SCHEDULE

General

Due to volunteers, staffing at ice cream stops and food for finishers, the schedule has been carefully coordinated based on route distances. Riders are required to start at the scheduled start time of their selected ride. 

Start Times

  • Double Scoop: 9:00 am
  • Single Scoop: 10:30 am
  • Snack Pack: 11:30 am

Ice Cream Stops

Each ice cream stop will be staffed with a volunteer based on estimated arrival times and will remain staffed with a volunteer until the last rider checks in. In consideration of our volunteer's time, please let someone know if you will not be checking in to a specific stop. 

Finish Celebration

The finish line celebration will be available from 12:30 pm until  2:00 pm. If you happen to be super speedy and arrive before the above stated time, you may have to wait until food is set-up and available. 

Rules and Guidelines

Road Rules

No Helmet, No Ride

Road Rules

This is a RIDE not a RACE. All riders will be expected to follow the rules of the road when cycling. Turns will be adequately marked, however, there will be no on-course support to direct/divert traffic. 


  • Use bike lanes (when available)
  • Maintain a straight riding line
  • Ride no more than two abreast
  • Stop at all crossings, stop signs, and red lights
  • Use proper hand signaling


For a complete list of current Michigan cycling rules and laws, click here.  

Check-In

No Helmet, No Ride

Road Rules

To keep track of the progress of all of our riders and for their safety, we require each rider to check in at each stop. If you are planning to not stop at a stop, you must let a volunteer know so that can be communicated to the volunteers and event organizers. 


Volunteers will be at each station checking in participants. 


If you will not be finishing the rider, you must also let a volunteer know. 


If a rider misses a check-in and does not return to the finish within a reasonable amount of time, the participant will be contacted via the number given at registration. If we are unable to contact the participant directly, the emergency contact will be called. Don't make your friends or family worry, check-in!

No Helmet, No Ride

No Helmet, No Ride

No Helmet, No Ride

It's that simple. Safety is a priority and we do not support cycling without wearing a helmet. Our volunteers have the right to ask for proof of helmet. If you are seen riding without a helmet we will ask you to discontinue your participation in the event.  

Our Partners

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  • BC Half Marathon and 5k
  • Cereal City Triathlon
  • Cereal City KIDS Tri
  • Tinsel Toes 5k
  • Women Who Du
  • BC Ice Cream Century
  • Chief's Challenge